The new Redbull.com — One global platform

The new Redbull.com — One global platform

The new Redbull.com — One global platform

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We joined forces with Red Bull’s UX Design team to approach an outstanding challenge in digital brand communication: Evolving the redbull.com to one global platform.

We joined forces with Red Bull’s UX Design team to approach an outstanding challenge in digital brand communication: Evolving the redbull.com to one global platform.

We joined forces with Red Bull’s UX Design team to approach an outstanding challenge in digital brand communication: Evolving the redbull.com to one global platform.

Design Direction and Vision
Ideation and Strategy
Prototyping
UI and UX Design
Design System

Ideation & Strategy
Scope Workshops
Design Direction & Vision
UI & UX Design
Motion Design
Prototyping

Workshops
Motion Design and Video Production
Qualitative and Quantitative Usertests

Shaping the platform vision

Shaping the platform vision

Shaping the platform vision

As a starting point we developed the foundation and product vision within multiple workshops to form the platform objectives and supported the team with internal alignments. A platform build for diversity as well as unity – combing all verticals, sub-brands and formats to one diverse user experience.

As a starting point we developed the foundation and product vision within multiple workshops to form the platform objectives and supported the team with internal alignments. A platform build for diversity as well as unity – combing all verticals, sub-brands and formats to one diverse user experience.

As a starting point we developed the foundation and product vision within multiple workshops to form the platform objectives and supported the team with internal alignments. A platform build for diversity as well as unity – combing all verticals, sub-brands and formats to one diverse user experience.

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Setting the Visual Direction

Setting the Visual Direction

Setting the Visual Direction

Early on in the process we carefully re-interpreted Red Bull’s brand values to explore the new visual language. 

Early on in the process we carefully re-interpreted Red Bull’s brand values to explore the new visual language. 

Early on in the process we carefully re-interpreted Red Bull’s brand values to explore the new visual language. 

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The Result: A Design Direction that expresses the brand itself, stages the impressive content and equally creates enough space for all the diverse subcultures and their individual identities.

The Result: A Design Direction that expresses the brand itself, stages the impressive content and equally creates enough space for all the diverse subcultures and their individual identities.

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Exploring constantly to shape the experience.

Exploring constantly to shape the experience.

Exploring constantly to shape the experience.

We constantly prototype new opportunities and conduct international user-tests to explore interaction patterns and consumption experiences.

We constantly prototype new opportunities and conduct international user-tests to explore interaction patterns and consumption experiences.

We constantly prototype new opportunities and conduct international user-tests to explore interaction patterns and consumption experiences.

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In order to reflect business requirements, we gather insights from existing as well as new data. All following the vision to create best-in-class consumption expierences and finally shape the brand perception.

In order to reflect business requirements, we gather insights from existing as well as new data.  All following the vision to create best-in-class consumption expierences and finally shape the brand perception.

In order to reflect business requirements, we gather insights from existing as well as new data. All following the vision to create best-in-class consumption expierences and finally shape the brand perception.

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Enabling hundreds of brands, thousands of events and countless people to shine

Enableing hundreds of brands, thousands of events and countless people to shine.

Enableing hundreds of brands, thousands of events and countless people to shine.

Serving a dynamic and modular platform

Serving a dynamic and modular platform

Serving a dynamic and modular platform

We established a workflow which allows us and the team to pre-test and validate new features and iterate their integration. Consequently saving development ressources, creating new guidelines and updating the design foundation to prepare the development teams and external creatives to build future brand initiatives.

We established a workflow which allows us and the team to pre-test and validate new features and iterate their integration. Consequently saving development ressources, creating new guidelines and updating the design foundation to prepare the development teams and external creatives to build future brand initiatives.

We established a workflow which allows us and the team to pre-test and validate new features and iterate their integration. Consequently saving development ressources, creating new guidelines and updating the design foundation to prepare the development teams and external creatives to build future brand initiatives.

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Ongoing Partnership until today

Ongoing Partnership until today

Ongoing Partnership until today

For us, communication & partnership is key. We connect on a daily basis using slack and calls to form one dynamic team – but nothing beats a face to face session to map out ideas in person.

For us, communication & partnership is key. We connect on a daily basis using slack and calls to form one dynamic team – but nothing beats a face to face session to map out ideas in person.

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® dayy 2019

® dayy 2019

® dayy 2019

dayy GmbH
lindenstr. 32
50674 cologne
germany

hi@dayy.de

dayy GmbH
lindenstr. 32
50674 cologne
germany

hi@dayy.de