Behind the collaboration of Audi and Spotify stood the idea of comparing the individuality of the new Audi Q2 with the individuality of its target group. The measuring factor has been the unique taste in music of each user. With the Spotify and Q2 untaggable hashtag generator, one had the opportunity to receive a personal hashtag as well as a detailed analysis of her/his taste in music. The approach of making individuality measurable and shareable turned into a viral hype.

Behind the collaboration of Audi and Spotify stood the idea of comparing the individuality of the new Audi Q2 with the individuality of its target group. The measuring factor has been the unique taste in music of each user. With the Spotify and Q2 untaggable hashtag generator, one had the opportunity to receive a personal hashtag as well as a detailed analysis of her/his taste in music. The approach of making individuality measurable and shareable turned into a viral hype.

Behind the collaboration of Audi and Spotify stood the idea of comparing the individuality of the new Audi Q2 with the individuality of its target group. The measuring factor has been the unique taste in music of each user. With the Spotify and Q2 untaggable hashtag generator, one had the opportunity to receive a personal hashtag as well as a detailed analysis of her/his taste in music. The approach of making individuality measurable and shareable turned into a viral hype.