The Heatable Capsule Collection

The Heatable Capsule Collection

The Heatable Capsule Collection

The Heatable Capsule Collection

arrow_down
alphatauri-telekom-lifestyleshot-2

The smartest way to stay warm in the freezing winter days: The Heatable Capsule Collection, a collaboration by Telekom and Alpha Tauri and Schoeller. Equipped with sensors that help regulate a constant temperature and an all-new heating technology that makes the Heatable Capsule Jacket a one of a kind piece of clothing. Alongside i22 we created a user-friendly platform that combines technology and design – all controlled by your smartphone.

Client: Telekom & AlphaTauri
Project Owner: i22 Digital Agentur


The best way to stay warm in the freezing winter days: The Heatable Capsule Collection, a collaboration by Telekom and Alpha Tauri and Schoeller. Equipped with sensors that help regulate a constant temperature and an all-new heating technology that makes the Heatable Capsule Jacket a one of a kind piece of clothing. Alongside i22 we created a user-friendly platform that combines technology and design – all controlled by your smartphone.

Client: Telekom & AlphaTauri
Project Owner: i22 Digital Agentur

The best way to stay warm in the freezing winter days: The Heatable Capsule Collection, a collaboration by Telekom and Alpha Tauri and Schoeller. Equipped with sensors that help regulate a constant temperature and an all-new heating technology that makes the Heatable Capsule Jacket a one of a kind piece of clothing. Alongside i22 we created a user-friendly platform that combines technology and design – all controlled by your smartphone.

Client: Telekom & AlphaTauri
Project Owner: i22 Digital Agentur

Ideation
Art Direction
UX Direction
Direction Motion Picture

alphatauri-telekom-lifestyleshot

Coziness controlled by your smartphone.

Coziness controlled by your smartphone.

Coziness controlled by your smartphone.

Coziness controlled by your smartphone.

Coziness controlled by your smartphone.

To support this unique marriage of technology and design, i22 and dayy teamed up to craft a focused and user-friendly experience.

To support this unique marriage of technology and design, i22 and dayy teamed up to craft a focused and user-friendly experience.

To support this unique marriage of technology and design, i22 and dayy teamed up to craft a focused and user-friendly experience.

To support this unique marriage of technology and design, i22 and dayy teamed up to craft a focused and user-friendly experience.

alphatauri-setup-1
alphatauri-setup-2

A completely new heating technology, woven directly into the fibres, makes it possible to control the temperature of individual zones within the textiles of the “Heatable Capsule Collection”.

A completely new heating technology, woven directly into the fibres, makes it possible to control the temperature of individual zones within the textiles of the “Heatable Capsule Collection”.

A completely new heating technology, woven directly into the fibres, makes it possible to control the temperature of individual zones within the textiles of the “Heatable Capsule Collection”.

A completely new heating technology, woven directly into the fibres, makes it possible to control the temperature of individual zones within the textiles of the “Heatable Capsule Collection”.

alphatauri-closeup

The companion app is designed to be a valuable but unobtrusive part of a coherent user experience. Interaction levels range from just pressing a single button for immediate comfort to granularly setting up the right levels.

The companion app is designed to be a valuable but unobtrusive part of a coherent user experience. Interaction levels range from just pressing a single button for immediate comfort to granularly setting up the right levels.

The companion app is designed to be a valuable but unobtrusive part of a coherent user experience. Interaction levels range from just pressing a single button for immediate comfort to granularly setting up the right levels.

The companion app is designed to be a valuable but unobtrusive part of a coherent user experience. Interaction levels range from just pressing a single button for immediate comfort to granularly setting up the right levels.

alphatauri-jacket-screen
alphatauri-telekom-lifestyleshot-3

The Heatable Capsule Jacket is equipped with sensors, which monitor your body and surrounding temperatures to maintain a very consistent heat level and keep you warm. Even on the coldest of days.

The Heatable Capsule Jacket is equipped with sensors, which monitor your body and surrounding temperatures to maintain a very consistent heat level and keep you warm. Even on the coldest of days.

The Heatable Capsule Jacket is equipped with sensors, which monitor your body and surrounding temperatures to maintain a very consistent heat level and keep you warm. Even on the coldest of days.

The Heatable Capsule Jacket is equipped with sensors, which monitor your body and surrounding temperatures to maintain a very consistent heat level and keep you warm. Even on the coldest of days.

alphatauri-home-1
alphatauri-home-2
alphatauri-home-3

The AlphaTauri Heatable Capsule Collection AW20

The AlphaTauri Heatable Capsule Collection AW20

The AlphaTauri Heatable Capsule Collection AW20

The AlphaTauri Heatable Capsule Collection AW20

Starting Winter 2020 you can check out and purchase the “Heatable Capsule Collection” online at AlphaTauri and Telekom as well as in select Retail and AlphaTauri-Stores.

Starting Winter 2020 you can check out and purchase the “Heatable Capsule Collection” online at AlphaTauri and Telekom as well as in select retail stores and of course AlphaTauri-Stores.

Starting Winter 2020 you can check out and purchase the “Heatable Capsule Collection” online at AlphaTauri and Telekom as well as in select retail stores and of course AlphaTauri-Stores.

alphatauri-jackets

® dayy 2023

® dayy 2023

® dayy 2023

dayy GmbH
brüsseler str. 92
50672 cologne
germany

hi@dayy.de

dayy GmbH
brüsseler str. 92
50672 cologne
germany

hi@dayy.de