dayy is the studio of internationally recognized and awarded Design Director duo Oliver Ecker and Robin Gurski based in Cologne, Germany.
For us there isn’t a one-size-fits-all formula to anything. Finding the right approach while working collaboratively with our clients, partners and friends is a pleasure for everyone of us. With more than 12 years in the business we formed a team of inspiring talents with unique skills to tackle the things to come.
In September 2017 the Cologne sneaker store The Good Will Out partnered with adidas Consortium to deliver a new version of the NMD CS1. The shoe is a contemporary homage to the covert agents of feudal Japan, the Shinobi. Tasked with espionage and assassination, their possessed a legendary technique called „Ankoku Toshi Jutsu“, which allowed them to see in complete darkness. Following the inspirational source of the NMD CS1, we’ve followed the approach of individual customized medial staging to created a holistic product launch including website, movie and branded content.ankoku-toshi-jutsu.com
Behind the collaboration of Audi and Spotify stood the idea of comparing the individuality of the new Audi Q2 with the individuality of its target group. The measuring factor has been the unique taste in music of each user. With the Spotify and Q2 untaggable hashtag generator, one had the opportunity to receive a personal hashtag as well as a detailed analysis of her/his taste in music. The approach of making individuality measurable and shareable turned into a viral hype. For this project, we’ve created concept and design for the interactive website.
In 2016, we worked with 42DP Labs on their new project called holoship - a game played on an interactive 3D hologram gaming console. The driving idea behind holoship is the implementation of a digital game into the analogue space. Without question, does the attention to detail turn holoship into an authentic and innovative gaming experience.
Moodboard is a movie production company based in Berlin that has been founded by movie director Konstantios Sampanis. To create a strong and influential market launch, a website with focus on the label’s cinematic work, staging moving pictures paired with a minimalistic design layout has been created. Moodboard is a project that has been realized by Dunckelfeld. Back then, Oliver Ecker has been working as creative director for Dunckelfeld, a digital agency based in Cologne. He was in charge of the project, taking care of creation, concept and design.moodboard-film.de